June 15th – June 24th
The course aims to provide the basic theoretical / practical information to become more aware of how to catch the opportunities offered by new technologies in the world of communication. A mega event like Expo2015 has online communication as a key medium for marketing and visibility.
The Expo event website also is an operational tool for communicating issues related to food and sustainability. The Summer School will enable foreign and Bicocca students visiting Expo to learn how to communicate online and do online marketing of a "big event" of global relevance, in addition to understanding the principles of digital communications strategy. Theoretical assumptions that determine the benefits and the feasibility of digital communications and digital publishing will also be discussed.
Social media, web marketing, mobile technology, gamification, video and online news media, social media marketing strategy, events and mega events, communication goals, marketing techniques.
Prof. Paolo Ferri, University of Milano-Bicocca
To be or have been a University Student, fluency in English